Ecommerce websites are a highly competitive space and getting the right mix of customers is crucial. If your customers have to go through a long number of steps or experience an unsatisfactory navigation experience they’ll leave your site before they make a purchase. These mistakes in ecommerce design are simple to avoid if you design your website correctly and know how your customers will navigate your website.
The use of low-quality images in product pages is among the most common ecommerce design mistakes. A bad image can ruin the potential of your website’s sales. This is why you need to hire a professional photographer to take your product photos, and make sure your images are large enough to showcase the detail of your products.
Another error that people make is not creating consistent layouts of pages. Different layouts on a page can cause confusion for users and make the site appear messy. It is essential to have a plan of design and make sure that all your pages adhere to the same pattern.
It is common for people to not include contact information on their ecommerce websites. This can be a huge mistake as it can make the website appear unprofessional and may cause potential customers to not trust the business. It is crucial to include your contact information in an easily accessible place on your website so that customers know how to contact you should they have any questions.
Avoiding these mistakes in e-commerce can result in more satisfied customers and higher sales. By following these simple tips, you can ensure that your website is user-friendly and effective in making visitors into customers.